The mirrored surface reveals a LED digital watch only when needed,
for the rest of the time, the watch becomes an elegant reflective fashion accessory.

Design: Cheuk Kee Lai
BA(Hons) in Design (Industrial & Product) Yr3 2008/09

Available in Stainless Steel Brushed finishing, Black color and Gold plating.
The Mirror Watch is 30m waterproof, the body is Stainless Steel and comes with genuine leather strap.

Photos by: Johnny Kwok

The watch is nicely packed in a sleek black box.
Stainless steel straps are also available as an accessory.

Photos by: Johnny Kwok

With the proliferation of mobile phones and the ubiquity of computer screens, there’s no functional need to wear a watch because time is constantly at sight.
Facing this challenge, Mirror Watch’s strategy was to generate customer’s interest for product that is falling out of usage.
Mirror Watch’s design focused on dual functionality, transforming the watch into a stylish useful mirror when not in use.
Based on modularity, the Mirror Watch is the first series of a collection of watches that will share the same LED digital module.
The Mirror Watch design was the result of a 14 weeks student project brief for the third year product design class, Fashion Accessories.
Following a focus on flexibility of production and experimentation without increasing the cost, the first units were produced using CNC prototyping techniques.
The design process followed multiple sketches, modelmaking, CAD development and prototyping all done within the university’s workshops.

Design by Cheuk Kee Lai,
a BA(Hons) in Design (Industrial & Product) Yr3 2008/09 Student from the School of Design at The Hong Kong Polytechnic University.
The Design Team was a fruitful combination of the experience of design professors Dr Ernesto Spicciolato and Roger Ball , the freshness of a young design student and the resources and expertise of The Hong Kong Polytechnic University.
The Mirror Watch was developed and is currently commercialized by SDWorks, School of Design – The Hong Kong Polytechnic University.

SDWorks
SDWorks brand is a unique platform commercializing items designed by promising talents from the School of Design at The Hong Kong Polytechnic University.
SDWorks uniqueness is that the design and development is done within the university facilities enriched by its staff’s expertise, while the production and sales is powered by the University’s network of quality suppliers and professionals.
SDWorks products are promoted and marketed in innovative ways like gift giving to VIP’s and participation in design exhibition.
SDWorks was founded in early 2007 by the School of Design’s professors Dr Ernesto Spicciolato and Roger Ball.

http://sdworks.sd.polyu.edu.hk/mirror-watch/

Dimensions: 35×40x10mm

Awards:

2009 China’s Most Successful Design Award

Spark Awards 2009 – Silver prize

2009 Design For Asia – Merit Recognition

Red Dot award: Product Design
distinction for high design quality

Press:

Images:

get Hi-Res images for print here: link